This project is based on the joint efforts of the German Designer Club, the BIZ Verlag (a publishing company) and the premium bath products manufacturer Kaldewei. Kaldewei´s Director of Marketing Nicole Roesler initiated this exciting joint venture with the objective to generate PR and to cooperate with the international industry media. The focus is on designers and their outstanding achievements. Kaldewei Pioneers is the sequel to Kaldewei´s Style Icons from the year before. Again, stories are told about cult figures, here are such different personalities as Albert Einstein, Evita or J. K. Rowling.